The Full Story

Many of the water systems that keep our ecosystems thriving and feed a growing human population have become stressed. Rivers, lakes and aquifers are drying up or becoming too polluted to use. More than half the world’s wetlands have disappeared. Additionally, Climate change is altering patterns of weather and water around the world, causing shortages and droughts in some areas and floods in others.


Only 3% of the world’s water is freshwater, and two-thirds of that is tucked away in frozen glaciers or otherwise unavailable for our use. As a result, some 1.1 billion people worldwide lack access to water, and a total of 2.7 billion find water scarce for at least one month of the year. Inadequate sanitation is also a problem for 2.4 billion people—they are exposed to diseases, such as cholera and typhoid fever, and other water-borne illnesses. Two million people, mostly children, die each year from diarrheal diseases alone. Hence, we have taken a step towards helping people to help people get access to clean and safe drinking water.

 Jai Bhim Nagar

Approximate population: 8,150 

Average TDS level:1,400 ppm


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Location: The sub locality Jai Bhim Nagar, Sheshadripuram falls in Bengaluru Urban district situated in Karnataka state

Our Support:

Our on-ground support is "Transform Plus" which is a nonprofit organisation that grew organically as a response to the dire needs of those in the Jeevan Bhima Community. The organisation has been a key player in the Jeevan Bhima community and has been sensitive to the needs and requirements of the communities residing in and around these areas. 


How it started?

Communities here were unable to afford private supplies, they faced water-related health issues. Before Asbah, drinking water was purchased from private suppliers, which provides15-20 rupees per can, no delivery options, unfit for drinking when stored for 2-3 days or more).


West Bengal

How it started?

 The residents here pay Rs 20-25 for RO purified water whose quality is way poorer than the standards set by the government. Additionally, it’s expensive, hence people who can’t afford this source, drink out of a tap (called VAT) installed by the government which is undrinkable.


On Support:

We have formed a water committee having influential people from the community itself. The water committee is our main on-ground assistant and looks into day to day functioning of our plant. The people involved are from the Panchayat as well as the local influential people who hold power to handle the situations if needed.


Approximate population: 1,200 families

Average TDS level - 1,100 ppm


Location: A village located near Kalitalla, Sunderbans.

 How it started?

There was a huge need in this area due to the lack of accessibility and affordability for clean drinking water. The idea of RO water from a community water filtration plant dispensing water at Rs. 4 per 20L was well received by almost everyone when we approached this area.

Our Support:

Digambarpur Angikar is the NGO that is supporting us in this area. The NGO would help us in hiring women entrepreneurs to look after the plant.

 They would also take care of the operating revenue and expenses of the plant, and make sure that the on-ground daily handlings of the operation of the plant is taken care of as well.


Approximate population: 1,000 families


Location: Canning is a town in West Bengal.

It is situated on the western banks of the Matla River.



 How it started?

People in Bap were facing a lot of issues, pertaining to water-borne diseases, and there was a huge requirement for clean drinking water. 

The pipeline water facility provided was of also no use, as it remained inactive most of the time. Due to all such reasons, Bap was an ideal place for Asbah’s solutions, we intend to solve these issues and give new hope to the villagers.


Approximate population: 10,000


Location: Located in the Jodhpur district of Rajasthan

How it started?

People in Shekhasar lacked access to an improved water source and regularly faced water-related and mismanaged drainage issues.


Approximate population: 1,200 families

Average TDS level - 1,100 ppm

Our Support:

 GRAVIS is a leading Non-Governmental Organisation, which empowers the lives of more than 10,000 residents, by providing them with safe and clean drinking water at affordable rates. We not only provided the community with safe drinking water but also educated them about diseases caused by impure water, by conducting various IEC activities. 

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Location: Phalodi Tehsil of Jodhpur district in Rajasthan

Uttar Pradesh

 How it started?

Hardoi, the aspirational district of Uttar Pradesh, faces an acute

water crisis. We identified and surveyed numerous villages in Hardoi, which possessed the need for our intervention. So we jumped right in to send out new hopes in this area and to educate people about the diseases that can be caused due to consumption of stale/dirty water.

Our Collaboration:

DCM Shriram and HCL Foundation are strong collaborations of Project Asbah in Hardoi. DCM Shriram Consolidated Ltd- Sugar is a corporate backer of ours and we implement projects under their CSR.


Approximate population: 1,200 families

Average TDS level - 1,100 ppm


Located in Ghaziabad district

Approximate Population- 1,200


 How it started?

The sources of water in the village were hand pumps and submersibles, with all households having access to at least one of both. However, the water had a TDS of 700 and also had iron contamination. The water when left stagnant for some time turned yellow because of the contamination. Therefore, we jumped right into it, to provide drinkable water, at their doorstep.



​Lalbagh is our first plant, which has been operational for more than 4 years. We have a high customer base for this plant, this plant marked the start of the Asbah plants that’s been set up in various states. This still remains a plant with a very loyal customer base, we have impacted the lives of the people who reside in this area. The people here acknowledge us as a part of their family and treat us like one.

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The plant in Wazirpur gives a good monthly performance, runs in high profits in summer months due to the increase in temperature as well as the requirements of water. The customer base for this plant is quite high, hence the plant runs at its full capacity throughout the year i.e 365 days.

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Chowki N.o 4

This plant has been for almost 2.5 years now, the community here are very much dependent on this plant for their water supply. The demand for this plant is very high, people get tensed if the plant undergoes repair even for a day or two. We have earned a very trustworthy customer base in this locality of the plant.


Jailerwala Bagh

The community here is very supportive of the plant and we do a ton of IEC activities in this area to enhance our trust with the customers as well as to spread awareness about safe and hygienic drinking water which we provide at a much more economical cost.

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Dhobi Ghat

The community here plays a crucial part, they are supportive of the plant and a ton of IEC activities are carried out in this locality to instil a sense of belongingness and to familiarise the community with the plant and its background. The people here acknowledge us as a part of their family and treat us like one.

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How it started?

This village has no authentic source of getting drinkable water. There are 5-6 pumps that are not fit for drinking, washing or other utility purposes. To fetch water from the private suppliers, villagers need to walk a distance of 2-3km as the tankers don’t come into the village. The villagers were also tested for diseases like Fluorosis, Anaemia, Joint pains and even cancer. The villagers have been suffering these diseases for a long while now due to the quality of the drinking water. We saw this situation and jumped right in to provide drinkable water at their doorstep.